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Stories are the currency of sport.
What we do
We produce content, campaigns and brand projects for athletes, brands and sporting organisations who want their story told
Access. Trust. Production. Distribution.
Every project starts with strategy, not just a shot list. We produce the craft and shape the strategy behind every story.
life of a professional cricketer
Athlete: Maitlan Brown
Team: Sydney Sixers, WBBL
Format: Multi-episode YouTube series
Fly-on-the-wall documentary series showing the behind the scenes look at life as a professional cricketer throughout the Women’s Big Bash League, a premiere T20 Cricket League in Australia
World first negotiation to utilise broadcast match footage in YouTube content
Events & announcements
Athlete: Sophie Molineux
Team: Cricket Australia
Format: Embedded content capture for press day
Embedded creator inside a national captaincy announcement, capturing behind the scenes content for both Sophie and Cricket Australia's own promotional use.
The comeback Series
Team: NSW Breakers
Format: Multi-episode YouTube series produced in real time
An unfiltered look inside a long-term rehabilitation, built to show an athlete's identity extends well beyond the field.
Frequently Asked Questions
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Documentary series, brand films, campaign content and project specific pieces, across every format an athlete, team or sponsor requires. Each project is scoped individually rather than delivered off a fixed menus, but includes:
Strategic pre-production planning
End to end videography and content creation
Post-production and distribution
Podcasting, Vodcasting and Livestreaming
Digital campaign content
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Access, trust and distribution. That's the challenge for every team, brand and athlete with a story worth telling. Our experience producing and distributing content, backed by the trust Virtue has built with athletes directly, is what lets us close that gap, with content that feels genuine, that athletes are proud to be part of, and that actually connects with an audience.
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Our team has produced across multiple sports across the globe. Get in touch to discuss your needs.
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Yes. We regularly work alongside an organisation's existing media or production capability rather than requiring exclusivity, and scope our involvement to complement what's already in place.
Let’s Work Together
