What we do
We act for athletes, agents, and sporting businesses who expect excellence from their advisers in the same way they expect if from themselves, their players, or their staff.
who we work With
Your legal questions extend well past the field of play. We work with you across contracts, endorsements and business, in a way that protects and grows the opportunities in front of you.
That can mean reviewing athlete representation agreements, advising on sponsorship and endorsement contracts, or guiding you through starting your own venture or joining someone else's.
Athletes
Through our experiences of working with athlete representatives, we understand the pressures felt when balancing the protection of your athletes and facilitating the marketable and commercially advantageous opportunities presented to them.
Our work combines our industry knowledge with our legal expertise to ensure the legal foundations of your work are taken care of and your risks are mitigated. Our work covers drafting and reviewing athlete representation agreements, sponsorship and endorsement deals, and agency contracts.
Agents
Commercial Sport
Running a business in sport means commercial decisions carry sport-specific risk. We help sporting businesses get the legal groundwork right so growth doesn't come at the cost of exposure.
Our work spans business structuring, licensing, brand and IP protection, sponsorship agreements, and risk management, for businesses just starting out and those already established.
Who leads it
David Horton
Founder, Virtue Sports Group
A lifelong involvement in sport and competition alongside extensive corporate and commercial legal experience. David leads Virtue Sports Law directly, and every matter is delivered under his own admission to practise.
Admitted, Supreme Court of NSW
Member, Australia and New Zealand Sports Law Association
© 2026 All Rights Reserved. Virtue Sports Group Pty Ltd.